
WUF is an editorial & events studio researching the people, brands and ideas shaping culture, from art and design to music, technology and longevity.
We turn that research into a collectible magazine, live formats and digital event-weeks, and distribute it at scale through our long-term media partnership with Corriere della Sera. WUF Studio is based in Assago, Via Albert Einstein 16.
Immersive experiences, live exhibitions & press activations.
The news platform & the public WUF ID registry, our editorial blog.
A collectible physical magazine, now at its seventh issue.
The invite-only membership for the companies of the future.
Live performances & aftermovies with leading artists.
Thematic digital event-weeks, three days of panels each.
A collectible physical magazine. Each issue is guest-curated by a leading voice in culture, music, art, architecture or design, mapping the avant-garde of its field. Seven issues so far, and counting.







WUF put our brand in the room with the people defining what comes next, and on the home page of Corriere.
The editorial team curates with real cultural authority. It never feels like advertising.
Being listed in the WUF ID registry changed how partners and investors read our company.
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An invite-only membership. Only the most innovative companies are asked to join.
The brands defining what comes next are already members. WUF ID is invite-only, only the most innovative companies are asked to join.
Engineering the tools the next generation builds with.
Building new models at the intersection of art and investment.
Redefining how digital art and culture are discovered and valued.
Woven labels, printed tags, trims and custom fabrics, 100% Made in Italy for fashion and luxury.
Reinventing how brands meet their communities in retail.
Each WUF Week is three days of thematic panels and round tables, 5 panels a day, 15 in total, distributed through the WUF × Corriere formula: HP banners, native social, articles, aftermovies, magazine and merch.
Put your brand at the center of the conversation that matters most to your category.
Explore sponsorships→A cultural, media and community ecosystem, editorial research, a collectible magazine, live formats and an invite-only business membership, distributed at scale with Corriere della Sera.
Talk to the WUF team about WUF ID and WUF Weeks sponsorships.
Drop us a line, the WUF team will reply.