WUF
What Ecosystem Portfolio Magazine
WUF ID Become a sponsor
Language
Est. 2024 · Media partner Corriere della Sera

We Understand
the Future

A cultural, media & community ecosystem connecting new generations, through editorial, social culture, a collectible magazine, music and live formats.

ArtArchitecture & DesignMusicCinemaPublishingReal EstateTechnologyAIHealth & LongevityWellnessFoodBeautySportTourismSocial ImpactArtArchitecture & DesignMusicCinemaPublishingReal EstateTechnologyAIHealth & LongevityWellnessFoodBeautySportTourismSocial Impact
What.

The studio that reads what's next.

WUF is an editorial & events studio researching the people, brands and ideas shaping culture, from art and design to music, technology and longevity.

We turn that research into a collectible magazine, live formats and digital event-weeks, and distribute it at scale through our long-term media partnership with Corriere della Sera. WUF Studio is based in Assago, Via Albert Einstein 16.

07
Magazine issue
16
Cultural verticals
50K
Instagram community
Institutional media partner

Distributed by Italy's leading daily.

A long-term collaboration with Corriere della Sera, formalized in 2025, dedicated banners, overlay takeovers and native content across Corriere.it and the RCS network.

Media partner Corriere della Sera
29,1 MIO
unique users / month
3.8 MIO
Facebook followers
2.2 MIO
Instagram reach
198 K
LinkedIn followers
Ecosystem

One studio, many surfaces.

06 platforms & formats
Portfolio

What it looks like in the room.

Selected work
WUF Magazine

WUF Magazine

2024–2026

A collectible physical magazine. Each issue is guest-curated by a leading voice in culture, music, art, architecture or design, mapping the avant-garde of its field. Seven issues so far, and counting.

WUF Magazine issue 007
Nº007 2026

Architecture & Design

Curated by Domenico Formichetti
WUF Magazine issue 006
Nº006 2025

Music

Curated by Sick Luke · +12 guests
WUF Magazine issue 005
Nº005 2025

Architecture & Design

Curated by Mino Caggiula · +16 guests
WUF Magazine issue 004
Nº004 2025

Dubai

Curated by Giuseppe Moscatello · +10 guests
WUF Magazine issue 003
Nº003 2025

Music · Sanremo

Curated by Tedua · +13 guests
WUF Magazine issue 002
Nº002 2024

The RIP Issue

Curated by Jesse Draxler · +11 guests
WUF Magazine issue 001
Nº001 2024

Basel

The founding issue
Voices

What partners say.

WUF put our brand in the room with the people defining what comes next, and on the home page of Corriere.
Brand Partner
WUF Weeks sponsor
The editorial team curates with real cultural authority. It never feels like advertising.
Guest Curator
WUF Architecture & Design
Being listed in the WUF ID registry changed how partners and investors read our company.
WUF ID Member
Member · company of the future
Social activation · Case history

Seen where it counts.

Corriere × WUF
01
Published
Formats, live sessions and interviews are born in the WUF studio.
02
Amplified
Echoed on the Corriere.it home page and across Corriere's social channels.
03
Lived
Carried further and made their own by the WUF community.
04
Out-of-home
And out in the world: OOH screens and billboards across the city.
wuf__studio 2h
corriere 4h
wuf__studio 7h
wuf__studio 1d
corriere 1d
wuf__studio 2d
wuf__studio 3d
WUF ID

Your brand, a company of the future.

An invite-only membership. Only the most innovative companies are asked to join.

Discover WUF ID Request a demo
  • 01 Listed in the public WUF ID registry on news.wufcast.com
  • 02 A dedicated article + story, amplified across WUF & Corriere
  • 03 A recognizable “azienda del futuro” member badge
  • 04 Guest-speaker slot + access to every WUF Week
  • 05 Eligible for the “Shaping the Future” case-history program
WUF ID · Members

The company you keep.

The brands defining what comes next are already members. WUF ID is invite-only, only the most innovative companies are asked to join.

40+
Member companies
MIOO WUF ID
Member · company of the future

Engineering the tools the next generation builds with.

Valuart WUF ID
Member · company of the future

Building new models at the intersection of art and investment.

Fakewhale WUF ID
Member · company of the future

Redefining how digital art and culture are discovered and valued.

Mion WUF ID
Member · company of the future

Woven labels, printed tags, trims and custom fabrics, 100% Made in Italy for fashion and luxury.

Dismart WUF ID
Member · company of the future

Reinventing how brands meet their communities in retail.

+ 40 more By invitation
Request your WUF ID Membership is reviewed · by invitation
Sponsorships

Sponsor a week of the future.

7 weeks · 2026

Each WUF Week is three days of thematic panels and round tables, 5 panels a day, 15 in total, distributed through the WUF × Corriere formula: HP banners, native social, articles, aftermovies, magazine and merch.

Put your brand at the center of the conversation that matters most to your category.

Explore sponsorships
For brands

How your brand shows up.

09 touchpoints
  1. 01 Banners on the Corriere.it home page Corriere.it
  2. 02 Overlay banners on Corriere.it open Corriere.it
  3. 03 Multi-platform activation across RCS RCS
  4. 04 Native content on WUF & Corriere social Social
  5. 05 Logo in the event player Event
  6. 06 Logo in social aftermovies Social
  7. 07 Presence in layouts & infographics Editorial
  8. 08 A page in WUF Magazine Print
  9. 09 Logo on merch & shoppers Merch
FAQ

Good to know.

A cultural, media and community ecosystem, editorial research, a collectible magazine, live formats and an invite-only business membership, distributed at scale with Corriere della Sera.

For partners · sponsors · commercial

Ready to build the future together?

Talk to the WUF team about WUF ID and WUF Weeks sponsorships.